← Build Log
February 22, 2026

Signal & Noise

Social previews, structured data, RSS feed, and content distribution pipeline established. The studio's public presence went professional.

Distribution Infrastructure

glacierphonk.com upgraded with full social sharing support. Open Graph images for Facebook and Telegram previews. Twitter cards for X. Extended meta descriptions optimized for LinkedIn's preview renderer. JSON-LD structured data for search engine rich results. RSS feed went live for the build log — subscribers get updates without visiting the site.

These aren't cosmetic touches. Every client project we ship gets the same treatment: proper social previews, structured data, and syndication support. This week we built the template.

Brand Consistency

GP monogram deployed across GitHub organization profile, Telegram bot avatars, and all social platform profiles. Emoji and Unicode usage guidelines defined and documented — consistent communication across every channel. The brand system from Day Zero applied everywhere it touches.

Content Pipeline

Building-in-public content started shipping across Telegram, X, LinkedIn, and Instagram. Weekly cadence locked: minimum three posts per week. Content pillars defined. Distribution is automated where possible, manual where it matters.

Welcome Bot

GP monogram integrated into the /start message. Small detail, but every interaction reinforces the brand.

19 commits across 5 repos.