← Build Log
March 15, 2026

Empire Expansion

WP Jobs rewritten from scratch, WordPress Pulse launched, cross-promotion network wired up, and glacierphonk.com redesigned as a freelance client acquisition site.

WP Jobs v3 — Full Rewrite

Complete architectural rewrite. The old shared-template codebase was retired and replaced with a clean standalone TypeScript application. 15+ WordPress company sources now pull from Greenhouse, Lever, and Workable APIs alongside RSS feeds. Claude Haiku classifies every listing — role type, category, skills, work mode — and generates concise summaries with structured hashtags.

Posts carry AI-generated role tags, inline hashtags for searchability, and UTM-tracked outbound links. Nothing posts without AI enrichment. 24+ sources running, posting every 5 minutes.

WordPress Pulse — New Channel

New content automation channel launched: @WordPressPulse. WordPress ecosystem news aggregated from 15 RSS feeds and Perplexity AI content discovery, enriched through Claude Haiku for clean titles and summaries. Daily enrichment cap to control API costs. Same non-negotiable rule: nothing posts without AI processing.

Automation News — Pipeline Upgrade

Major upgrade to the content pipeline. Perplexity searches increased to 4x daily with dedicated queries per platform (IFTTT, Make.com, n8n, Zapier). Four new RSS feeds added: Pipedream, Windmill, Pabbly, Power Automate. Full Claude Haiku enrichment with daily cap and no-fallback policy. UTM tracking on all outbound links.

Cross-Promotion Network

All bots now cross-promote each other's channels. Welcome Bot rewritten from scratch with a dedicated cross-promotion module. WP Jobs, Automation News, and WordPress Pulse share audience across the network. The Telegram ecosystem starts connecting its pieces — each channel drives subscribers to the others.

glacierphonk.com — Freelance Acquisition Redesign

The biggest change this week. The entire website redesigned around client acquisition. New hero with client-facing value proposition and inquiry bot CTA. Services section listing what we build for clients. Portfolio reframed with technical proof points on every project. Process section showing the engagement flow (talk, scope, ship). Contact section rebuilt around the inquiry bot. Social links trimmed to 3 client-relevant platforms in the footer.

Every section went through a full design review cycle: critique, clarify, distill, polish, audit. Accessibility hardened throughout: WCAG-compliant focus styles, prefers-reduced-motion support, semantic HTML, proper ARIA labels, 44px touch targets.

paulpela.com — Polish Pass

Staggered card reveal animations, icon hover effects, scroll hint. Performance optimization: trimmed font weights, lazy-loaded images, reduced GPU cost on mobile. Accessibility hardening: landmarks, ARIA attributes, focus styles, prefers-reduced-motion. WordPress Pulse added to the project showcase.

145+ commits across 8 repos.